Use Case Prioritization
Primary Objectives
- Customer Acquisition: Attract new customers through targeted incentives
- Product Cross-Sell: Increase product adoption among existing customers
- Customer Retention: Reduce churn through loyalty programs and targeted offers
- Digital Adoption: Encourage use of digital channels and self-service options
- Revenue Growth: Increase fee income, lending volume, or deposit balances
Target Customer Segments
- High-Value Customers: Top deposit or revenue contributors
- Growth Segments: Customers with expansion potential
- At-Risk Customers: Those showing signs of potential churn
- New Customers: Recent account openings requiring onboarding
- Digital Laggards: Customers who could benefit from digital channel adoption
Campaign Types of Interest
- Welcome/Onboarding Campaigns: New customer incentives and early engagement rewards
- Behavioral Triggers: Rewards for specific actions (deposits, transactions, logins)
- Milestone Celebrations: Anniversary rewards, balance thresholds, tenure recognition
- Win-Back Campaigns: Re-engagement incentives for dormant or declining relationships
- Fee Optimization: Dynamic fee waivers and rebates based on customer behavior